Pat Bigold Media Consulting
Pat Bigold Media Consulting
HI 96826
ph: 808-927-1156
fax: 808-949-2042
patrick
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Creative, much less expensive
PR help
If the economy is shrinking
your advertising budget and you can not afford the big downtown PR firms, I can help you.
For a fraction of what you've paid monthly to keep your event or organization in the public eye, I will find ways to get broadcast or print news exposure for it.
As media director for the Honolulu Marathon I generate media worth close to a half million dollars in publicity value every December.
I was able to generate 29 TV news hits for early marathon registration between June 11 and June 30. The stories reached 435,000 households and had a calculated publicity value of over $31,000.
I also represent three private schools on Oahu: St. Francis School, St. Andrew's Priory and Damien Memorial School.
Going into the second week of June, these schools had a combined total of 157 TV news hits, reaching 4,077,487 viewing households, for a calculated publicity value of $459,603.
I work with the four major local TV stations, both daily newspapers and other media outlets in Honolulu.
Among the newspaper stories I generated was an April 21 front-page, above-the-fold feature in the Honolulu Advertiser about a math prodigy from St. Andrew's Priory.
I know how to find viable news angles because I spent three decades as a staff writer and editor with daily, weekly and military publications in Massachusetts and Hawaii.
(TV data comes from the Honolulu tracking service, Dateline Media.)
What my services include:
- Reachability 7 days a week
- Constant research of potential news angles
- Press release writing
- Videotaping of your event for media use
- Followup contacts with editors and reporters
- Advice and prepping for interviews
- Crisis management consultation (dealing wth a negative event)
- Help with buying broadcast and print advertising
- Scripting for TV and radio spots
Pat Bigold Media Consulting
HI 96826
ph: 808-927-1156
fax: 808-949-2042
patrick
